Finding customers is an increasingly laborious task. Either because the financial crisis has ruled out potential interested in real estate or because of the growth in the number of brokers.
However, improving the customer base is not an impossible job. It is enough for the broker to improve his approach, avoiding waste of opportunities. Want to learn how to do this? Read on to find out more!
Meet the region’s influencers
If you started acting in a certain neighborhood, you may be insecure because you don’t know where to start promoting your work. In that case, try to get to know the most influential people in the place.
Editors of neighborhood newspapers, broadcasters, taxi drivers, religious leaders, the president of the neighborhood association and merchants are some examples of professionals who know the region and will be able to help you find customers.
Try to cultivate a good relationship with these people, as they probably know who is interested in buying or selling real estate.
Learn how to search social media
You probably already use the internet to sell real estate. However, you may be unaware of the fact that social networks are powerful databases. To use this information to your advantage, you need to learn how to search social media.
Try it out right now and search Facebook or Twitter for a phrase like: “Seeing property in neighborhood X”. This way, you can access the publications that people have made in their personal profiles – usually directed to friends and family – as long as they are not in private mode.
In addition, group and page publications also appear in this type of research. Using the filters available on the websites themselves, it is possible to further segment your query.
Create a group on Facebook and WhatsApp
You probably already participate in many groups, but are you moderator of any of them? When creating a group, you stand out in the dissemination of your work, you can read the publications in advance and still make contact with a client in a much more effective way.
For this strategy to find customers to work, you must prioritize the quality of conversations in these tools, making members understand that this is an opportunity to find properties.
A party in the neighborhood can be the perfect opportunity to introduce yourself to residents as a broker. This is a medium and long term strategy, as you will not always approach someone who is interested in real estate at that time. The important thing is to ensure that that person has your contact.
Just be careful not to be invasive. Remember that although you are taking advantage of an event to publicize your work, it is an informal occasion.
Also be selective when mapping these events. If your target audience is families, school parties can be perfect. In that case, ignore events aimed at an audience that is totally different from your ultimate goal.
Build a good relationship with doormen and caretakers
These professionals have a strategic role within the condominiums, in addition to being close to the residents. Therefore, cultivate a good relationship with these workers, as they can facilitate or hinder the work of a broker.
As we saw in this article, finding customers can be easier than it looks. It is enough for the broker to devote time devising a strategy to perform this task.