Next, we will ask you a series of questions whose answers can serve to transform the approach you are giving to the social media strategy within your company. Let’s go with the first one: are you taking advantage of social networks to sell more? Yes? Not? Don’t you know for sure?
Keep in mind that when we say sell we refer to all those actions aimed at increasing the effectiveness of the key business activity, which often does not consist of the direct movement of the cash register, typical of business to costumers (B2C) models.
Let’s go with this list:
- You completed the dream number of fans on your Facebook page: 5,000, 10,000, 15,000, a million. Great achievement, which involved money and effort. Now: how many of them are strategic for your business?
I don’t have the exact figure
You’re happy, now your users are finally interacting with your brand: they leave comments, share your content, retweet your tweets or “repost” your Instagram photos. How well do you know them?
I know their aliases on Facebook, Twitter and Instagram and I know their profile pictures.
A and B, but I have no idea if they do business with me or would like to do so.
- You look at the figures for the last year in your company and notice a growth in sales. Can you say with certainty in what percentage your social media strategy contributed to the success?
If after reading and mentally answering these questions you have more doubts than certainties, perhaps understanding these concepts will be useful: leads and conversions. Social networks, who doubts it, are a powerful tool to make a brand presence and to listen to audiences.
However, we tend to think that they are a conquered territory that would begin to run out if brands do not take the next step: make the budget for these digital strategies move from the expense category and into the investment category.
We believe that the only way is to take advantage of its value as an amplifying megaphone to go from having anonymous followers that increase the ego’s metrics, to achieving acquaintances by name, surname, email and telephone number, who ultimately become clients.
Ultimately, leads or prospects can be accompanied and cultivated to convert them into buyers. How do Tajarat properties achieve through social networks? One possible answer is to understand them as hooks, with baits of useful content, that lead readers to such an attractive conversion funnel that makes them pay the initial price: their data.
To find out if your brand’s networks are fulfilling this crucial role, we leave you this checklist:
- Website with blog
- Calls to action on your website
- Free content offers to download
- Landing pages with forms, traceable in your metrics
In future posts, we will expand on these concepts better. Did you find them useful? Subscribe to our publications!
5 trends in social networks that will be consolidated in 2016
Social networks are flexible tools that can be easily and quickly adapted to the needs and demands of users today, making large companies interested in adapting their marketing strategies.
Currently, we are living in the era of the consolidation of social networks in society, assuming a change in communication, which influences almost all areas. This is why, in the digital market, 4 main tycoons were established: Facebook, WhatsApp, Twitter, and Instagram, who despite the great competition they have developed in recent months, still lead the preference of technology users.
However, analyzing the digital marketing environment, today we can define some of the trends in social networks that will make a difference in 2016. These are:
1. Podcasting and its quick feedback with your clients.
This provides you with a means by which you can transmit your messages to new audiences, through audio or videos, and give the client the possibility of choosing and listening for free, what they want to hear.
According to Journalism.org, the percentage of Americans who have listened to a podcast increased from 9% in 2008 to 17% in 2015. In 2016, a podcast boom is expected, mainly in video formats.
2. Digital wallets.
In late 2014, rumors were heard about the possible opening of a paid feature on Facebook. Facts that in 2015, became official with the functionality of Facebook Payment with its launch in the United States.
Thus, as in 2016, it is expected that Apple with its application of Apple Pay, Square and Paypal, take greater importance in digital marketing and become the main competitor in the Peer to Peer war on the network.
3. Buy Button Race.
The rise of ‘Mobile Commerce’ is making pages like Instagram and Pinterest consider the idea of adding a direct purchase button to their platforms. Currently, Twitter and Facebook have this possibility, however, experts say that purchases will be standardized so much that the customer will be able to make a purchase through two clicks since the information of their cards will be stored on the pages permanently.
4. Social networks to find people with similar tastes.
Currently, applications such as Tinder, a recognized network to find a partner and Foodie, a community to search for everyday recipes, are positioned as alternatives for those who want to find friends and acquaintances who share the same interests. This landscape continues to expand and more networks will appear with which companies can identify, study and understand their potential customers, in order to offer them appropriate social channels according to what they want.
5. Use of videos, but with the decline of YouTube.
Social networks such as Facebook and Twitter have been introducing features to improve video consumption, such as automatic playback, and have established themselves as the ‘new Youtube’.
Cisco, a communications consultant, projects that in 2016 video will represent about 70% of all Internet traffic generated on the planet.
Now that you know some of the consumer trends in social networks for 2016, you can devise your strategies of marketing from various perspectives, covering what the customer wants from various perspectives. Are you ready to put them into practice?
The challenge of listening amidst the noise of social networks
Hasn’t it happened to you that you just opened a social network and you start to go down your timeline almost immediately telling you that there are new updates or hundreds of new trills? Think about how many people, groups, companies, communities feed that timeline, what can you see? Is it relevant content or just noise?
Well, this is the daily panorama of those who have the great challenge of listening to the appropriate messages for their brands among waves of memes and dancing cats that abound on social networks.
The question now is how to do it? To tell the truth, there is no ideal formula to achieve it since the needs of each business are different and what works for some may not work for others.
Here are some simple tips that, as basic as they may seem, represent the most common mistakes when trying to extract valuable information and avoid all the noise of social networks.
- Analyze the nature of your network: as obvious as it may seem, it helps to weigh the time you spend on one or the other according to the nature of your business.
- That is, if your largest audience is Facebook, that is where you should put more effort and dedication since the message will more easily reach the right people.
Do not forget the tone, it is not the same to talk on Facebook that has a more emotional character than on Twitter that stands out for being informative.
- Curate content: in the current market there are several tools that allow you to do it in an agile way, try them since it is important that you know how and why to search for information on networks.
- Another option is to subscribe to the RSS feed of the pages or groups (in the case of Facebook) to follow the specific information that interests you. For it:
- Do not limit yourself to monitoring keywords: conversations are of the utmost importance when evaluating the content, knowing the feelings of your audience and establishing valuable and trusting relationships with them.
Keep in mind that conversations speak more about people, spend time reading some, it can even help you know if your keywords are correct.
4. Do social exploration: that is, register social networks, identify your potential customers, involve them and attract them. Keep in mind that blue world city Islamabad have their presence in networks an objective: it is not to be there.
Regarding this last point, there is a social exploration notebook with worksheets designed to optimize times when searching and effectively finding potential clients on your social networks. If you are interested in the topic you can download it here.