Content marketing is a fundamental pillar and it is becoming more and more important for brands including Tajarat properties. However, you must be very attentive and willing to work to produce quality content and above all, have a Content Plan that really makes a difference and brings you results.
Surely you have a product that you want everyone to know about and that is why you sing from the rooftops about its benefits and what it is good for.
This may be the wrong strategy. More and more users are looking for information about a product they want to buy, first on blogs and then on e-commerce pages.
This is how Inbound marketing works. We teach you.
It is precisely for this reason that content has become fundamental in our time.
There are some brands that have taken advantage of this situation and have made the most of writing and see the benefits of original, creative and entertaining content. However, there are other companies that are dedicated to e-commerce that seem to have not understood what it is about.
Clearly, it is not the same to spend a good part of your time and money generating high-quality content than just displaying products on a website with a few small descriptive images.
Nowadays it is essential to tell an attractive story, offer useful and relevant information, and make it clear that there is a voice behind the brand that seeks something more than just sell. That is why you should keep these three tips in mind:
1. Types of content
There are different types of content depending on the stage the customer is in.
First, we have the “search” content. It is a type of content that is recognized at the stage where the user can acquire an interest in a product. It is the transition to specific interests.
For example, someone starts looking for a refrigerator when they realize that their own refrigerator has started to break down. You can find for example places to recycle your own. This is the type of content that a company that sells household appliances should offer.
Second, there is the content of consideration. There, the user has identified the problem and already knows what he is looking for. If you give him more in-depth information, such as an ebook or video, you can ask him for a registration, or subscription, to the blog. With this you “qualify” an interested user, to whom you can sell.
The third type of content is perhaps the most important, because it can facilitate access to the previous two. It’s about decision content. Here the factor linked to generating trust comes into play, it is the construction of an audience.
It is important that it is creative content, that it tells a pleasant story. In this way, the user will access the transaction with greater confidence and speed.
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In addition to creativity, it is important that the content that is published is informative and valuable to the reader. For example, an instruction manual, a buying guide. It is not a matter of writing content for its own sake, simply listing benefits. That’s what e-commerce is for (if you have it). In this regard, the brand’s commitment to users will be evident.
2. How and when to publish? Content distribution
It is necessary to analyze the frequency with which you should publish, on which social networks to promote your content and on what days to do it. It is a job that requires professionalism, a deep analysis and, above all, constancy in the quality of the content produced.
For this, it is necessary that you have an established schedule with the number of posts you will make, what type of social networks are best for your company and that you never, never fail that schedule.
Creative content is at its peak, and it has multiple advantages over other forms of marketing. You shouldn’t be disappointed if you post a lot of content at first and it doesn’t seem to deliver the expected results.
What you should do in these cases is review your strategy, encourage yourself to change and analyze what works and what doesn’t.
3. Content marketing strategy
Just as we see a marked trend in many brands that suggest a lack of attention and professionalization when it comes to working with content, it is also evident that it is a field where you can get the desired advantage.
Take advantage of them!
You must be the order of the day and work on all the factors where others do not work: professionalization in the creation of quality content, review of the process, adequate dissemination of the content.
Content marketing is a fundamental pillar and it is becoming more and more important for brands. However, you must be very attentive and willing to work to produce quality content that really makes a difference and brings you results.
5 keys to know if your digital marketing strategy is profitable
Do you feel that sometimes the efforts of your digital team are not paying off? For more hours you spend writing posts for your blog and content to keep your social networks updated, do you think that investing in a digital marketing strategy is not justified and that fewer and fewer prospects arrive?
Do not worry! This is not the time to give up on your social media strategy. At the end of that is, testing what can work for your brand or company, rethinking what is necessary and focusing on what captivates your audience.
After reviewing and analyzing some digital strategies that two B2B and B2C brands apply in social networks, I want to share with you 5 keys that will help you in your process and understand if the social media strategy you apply is truly profitable for your business.
1. You managed to identify your potential customers
Have you heard about buyer personas? If you are already familiar with the term then you will know how important it is to focus your attention on tracking them, identifying their needs and helping to solve their problems.
In the end, they are your potential customers. Always remember that each company or brand has a different buyer persona.
2. Do you influence the purchase decisions of your followers?
Take note of this figure: “more than 50% of consumers are influenced by what we see or have seen on social networks such as Facebook, Twitter or Pinterest mainly, before making an online purchase”.
If the content you are posting on your social networks motivates the purchase of your followers, it is a clear indicator that you are doing something right.
Don’t feel comfortable having a high number of followers or likes on your posts… it’s just engagement.
Those are called vanity metrics. Know them and those that will serve you. In the end, what is worth in your strategy and what they will measure you by is how much you are helping to sell through social networks.
Remember that credibility is a fundamental factor in the success of a brand, if you are doing your homework well, soon your followers will become promoters.
3. Among all the social networks that exist, you already have yours identified
Are you duplicating efforts on social media? Do you feel that the content in one or another social network does not vary much?
A good social media strategy includes multiple channels to promote your content, but a smart strategy concentrates greater efforts on that platform where there are more opportunities to capture new leads.
Not because you like Facebook more than Twitter does it mean that this is where you will succeed. It is about evaluating where you have the most opportunities to combine different formats for your content, where they have the greatest reach and where you are generating more prospects for your business.
The data …
Did you know that at the end of 2016, Instagram already had more than 500 million users?
Definitely, this social network has become the queen of all social networks due to its functionalities, accessibility to different geographies and audiences, and innovative formats.
In addition, with the implementation of Instagram Stories, this social network has achieved 150 million unique daily users. A good alternative to reach new audiences. Do not you believe it?
4. You are meeting your SMART Goals
S -> Specific, Significant, Stretching.
M -> Measurable, Meaningful, Motivational.
A -> Attainable, Action-oriented, Agreed upon, Achievable, Acceptable.
R -> Realistic, Relevant, Reasonable, Rewarding, Results-oriented.
T -> Timely, Time-based, Tangible, Trackable.
Did you start posting on the social networks of your business or brand and you do not have clear goals or what you want to achieve?
Stop! It is important that you define the goals that will help you prosper. You want to increase traffic to your website and also to your blog. You are going to double the number of leads month by month.
You want to have x number of qualified contacts for sale. Define it and you will succeed. This way you will focus on achieving those goals that will determine the success of your social media strategy. We show you what they are in 1 minute.
5. Analyze, evaluate and get back to the game
Remember that it is not just about delivering the reports at the end of the month. Analyzing and evaluating on a day-to-day basis help park view city Islamabad identify what is not working so well within your strategy. If you do, congratulations. You are able to achieve your SMART Goals.
There you have them, 5 keys that will help you achieve those goals that you set for yourself from the beginning. And the next time you are asked if your social media strategy is profitable for the business, you will have enough arguments to answer for sure.