Choosing a digital marketing agency is one of the most important decisions for any company that wants to master the new digital economy. Did you know that you can evaluate at least 10 aspects to assess whether an agency is the most competent to develop your online strategy? We tell you what they are:
Today more than ever, companies like blue world city Islamabad is visible and attractive to the number of users who daily consume the different services offered by the Network.
For this reason, many brands with great frequency turn to digital marketing agencies to help them support processes that are not part of the missionary work of the company: management of social networks, positioning in search engines, management of digital guidelines, inbound marketing, among other.
In this article, we present you with 10 steps that will help you recognize if a digital marketing agency is trustworthy. So you can make the best decision for your company.
How to recognize if a digital marketing company is good?
10.Check their website
In a blacksmith’s house, there should be no wooden knife, says a popular adage. Check that the contents of your web page are updated, that they are easy to read and use different formats to expose your information; videos, infographics, .gifs, images, among others.
Pay attention to the charging time. A slow web page does not respond to the needs of users. It is necessary that the digital marketing agency you are looking for knows about web page optimization, as these are the center of any marketing strategy.
9. Customer attraction
Pay attention to the way they attract new customers, if it is the company that will help you increase sales, it must have a minimum of actions that they use to increase their own.
For this reason, it is important that you do a brief analysis of your sale: pay attention to your social networks, check whether or not it is positioned in Google, check that your website has buttons, links or forms that help attract leads; You must have a blog where you demonstrate knowledge on the subject; among others.
8. Location and facilities
Take on the task of knowing the agency and reviewing its facilities: in this market there are many garage agencies that are characterized by low prices. Remember that cheap can be expensive because what should really interest you is that there is a return on investment.
A good installation gives confidence in the optimal management of internal processes in the company. See if it has spaces for meetings, for projection, and that its employees are in ideal conditions to work.
Since there are companies whose headquarters and working conditions affect a high staff turnover, which can affect the processes you hired. Just imagine that the developers who are building your website constantly change you. How long would delivery be delayed?
7. Level of knowledge of your collaborators
A company is not only good for its brand, its facilities or the number of clients it has. Your professionals are the heart of every process. Once you visit their facilities, take the opportunity to talk with one of them and ask about their studies, experience in the market or strengths they have.
Also, check the work environment, see if the workspace is tense or if on the contrary there is good energy between the team. It is vital if you can notice if there are workloads because often some agencies load employees with up to 20 brands to which they do digital marketing, which would not suit you since you would not be a priority but one more.
6. Certifications and tools
Digital strategies between one company or another can vary significantly. However, the digital channels in which the digital marketing strategies are executed may be the same. Each channel can be managed, monitored and evaluated differently, and this process is usually done with paid subscription tools.
Find out about the digital tools they use. They can be tools for content development, content management, performance monitoring, website auditing, keyword diagnosis, and search intent, among others. This will allow you to see first-hand the type of technical and support knowledge that they can provide.
Likewise, marketing agencies tend to specialize in specific tools. On many occasions, these tools provide accreditation that is given by courses or levels of experience. Having knowledge of this type of data can unbalance the balance for you to choose between one agency or another.
5. Clients and experience
Ask about the years of experience in the market, not only of the agency but of its managers. There are many agencies that have just opened but the level of experience of their partners/managers is such that it may be greater than their competition.
Trust more in a digital marketing agency whose CEO or Manager has greater technical knowledge of digital than of administration or finance. This speaks well of the direction you can give to benefit your company.
Find out about their clients, not only by names but by the details of the solutions that were provided, successes that were had, returns on investment or processes that are open. This can give you confidence in the credibility of the marketing agency.
There are multiple methodologies to work digital processes. There are agile methodologies to carry out processes or projects in stages and quickly, but there are also results methodologies focused on investment returns.
This will allow you to identify the way the agency works and to know if it can be coupled with the processes of your company, or if, on the contrary, it shows that no matter how good an agency is, it is not compatible with your way of working.
3. Comments on the market
You will find agencies that have been in the market for many years and where surely many clients will have passed through there before you. It is ideal that you have active listening and ask about the experience that these clients had.
You can search for comments or references that people have left on the internet. Check their social networks and comments on blogs and web pages.
Remember that you are hiring an extension of your company for the management of new clients, brand positioning and user loyalty. This component cannot be left to chance or in the hands of anyone.
2. Knowledge of the sector
There are many agencies that have multiple clients in various sectors. However, there are marketing agencies that specialize in specific sectors.
Undoubtedly, a company that specializes in the sector will have the extra that your brand needs, but do not get carried away solely by this item.
Check in the events that the agency participates in. On the one hand, ask about the knowledge update events that your employees attend, remember that the digital world is permanently rewritten. How often do they attend? Who are they sending to? What kind of event is it?
On the other hand, inquire about all the co-creation, co-participation, sponsors or own events that they manage. The level of relationship with the actors who actively participate in the digital world is fundamental, as well as the level of leadership in the digital marketing sector.
Lead Nurturing for a successful digital strategy
If in your lead generation process you have been stalled or frustrated by the difficulty of converting these leads into customers, it is crucial that you know what lead nurturing is and why it is so important in your contact management process. lead management.
What is lead nurturing?
When we generate contacts through forms on websites, chatbots, subscriptions or even when we collect data in physical forms that we then take to a CRM, what we should always do is enter them into automated marketing or marketing automation processes.
Then, the content of their interest must be sent to help them “mature” and thus be able to identify how ready they are to buy our products or services or at what point in the buying journey (buyer journey) they are.
We call this process lead nurturing or lead maturation.
If you haven’t seen my article on forms and lead generation, I invite you to read it to be clearer about what I will tell you next.
Lead nurturing process: what is it done for and how to do it?
If you have worked in cold sales processes, used third party databases or “collected” information from prospects for commercial management, you will surely have faced the frustration of making hundreds or thousands of calls whose success rate is very low or sometimes null, even when they come from our own digital marketing campaigns.
This happens because we assume that, if someone leaves us their data, or if we have a database with people of certain characteristics or economic capacity, we will find a lot of purchase interest or we will achieve with our magical persuasion and our wonderful product or service to take them to the purchase.
Error! The people who complete forms are not necessarily at the same moment of decision; Maybe they just wanted a product reference, what they saw was interesting to them, and they weren’t necessarily expecting a call (it may even be your own competition).
Not to mention the purchase of databases, which can be the worst business practice that -sometimes- even violates data protection regulations.
Lead nurturing and marketing automation: converting leads into sales
This is where lead nurturing comes in, the process where you can start using tactics to convert prospects into customers.
If you built the forms well and asked the pertinent questions, you should be able to start an automated flow that sends information to the database in a segmented way, where you invite those prospects to take a following action such as:
- Download a brochure or whitepaper.
- Read an article or content from your blog.
- Know or acquire a detail of the product or service you offer.
- Schedule a call with a sales representative.
- Each of these actions involves completing additional data, avoiding asking what you already know.
The lead nurturing process or lead maturation helps Tajarat properties maintain or increase interest in the product or service and also feeds your database with information.
And here is the most important thing: it generates a natural and automatic filter between those people who are really interested in your service and those who are not.
Lead management: how to manage nutrition flows
A nutrition flow can have one or more steps and take place in periods of hours, days or weeks, depending on your purchasing process and decision cycle. Likewise, it allows you:
- Have the ability to manage more contacts and more intelligently.
- Educate the prospect by providing useful content and information.
- Send information with a high degree of personalization.
- Decrease or demolish objections and present persuasive arguments.
- Present the solution and invite action.
Nutrition flows are run, as I mentioned, through marketing automation techniques that can include email marketing, smart CTAs, chatbots, and lead scoring.
Although a CRM or technological software is essential to carry out these automation processes the strategic vision that allows cultivating, educating and nurturing users who showed an initial interest until they become customers is even more important.